JESSICA MCGUINN
Brand Marketing & Events
For Spring 2018, BHLDN was excited to bring pops of color to its otherwise all-white bridal collection. To highlight this trend, the brand partnered with Geronimo to cover the facade of Maman Cafe Tribeca with an extensive, eye-catching balloon installation. The colorful display carried over to the inside of the space, with pastel pastries and a stunning floral backdrop by East Olivia Creative.
Photos courtesy of Phillip Van Nostrand.