To showcase its Summer/Fall 2015 bridesmaid collection, BHLDN created a pop-up flower shop in New York City’s 287 Gallery featuring fresh, loose blooms in hues that paired back to the brand’s new assortment. Guests were able to get up close and personal with BHLDN’s latest dresses and accessories while selecting their favorite stems to create a custom branded bouquet.

Photos courtesy of Driely S. Carter.