In March 2024, Anthropologie partnered with the Apple Pay and AppleTV+ teams to bring the bold, eye-catching world of Palm Royale to its fashion-forward customers through a special, curated collection featuring patterns, colors and textures inspired by the new series. By executing a robust, co-promotional marketing campaign, including an exclusive pre-shop for Apple Pay users, the brand was able to reach new/untapped audiences to drive additional awareness, engagement and demand.