In October 2023 Anthropologie partnered with Pinterest on a first-of-its-kind Holiday extravaganza activation. Using trending Holiday search terms across both brands and marrying seasonal décor from Anthropologie, AnthroLiving and Terrain, the teams outfitted a historic Brooklyn brownstone with six curated concepts throughout the exterior and interior of the home. A suite of events were scheduled throughout the week to engage media partners, influencers, AnthroPerks members and customers alike. Over 625 total guests toured the space.
Photos courtesy of Dane Tashima.