CAPABILITIES

EXPERIENTIAL ACTIVATIONS & POP-UPS

From new store openings to in-store events and large-scale pop-up experiences, I focus on aligning brands with their unique target audiences through the planning, design, production and execution of a wide variety of consumer and media facing experiential activations in order to achieve sales driven marketing goals.

Sample Work:

• Anthropologie at The Reeds

• Anthropologie Fruit Stands

• #LifeoftheParty Premiere Dinner

• Art Basel Pop-up Gallery

• Giving Tuesday Pop-up

• Pumpkins in the Plaza

• Making Merry Gifting Pop-up

• Holiday Gifting Suite

BRAND PARTNERSHIPS

I aim for consistent brand elevation through strategic partnerships that accurately reflect the unique market position of my brands and freelance clients. Through these partnerships, I also achieve exclusive discounts, cross-promotional marketing opportunities and content for mixed use across both parties.

Sample Work:

• Anthropologie x AppleTV+

• AnthroLiving x Architectural Digest

• Anthropologie x Pinterest

• Anthropologie Weddings x Pinterest

• Anthropologie x Kimpton Hotels

• Anthropologie x La Colombe

• Anthropollogie x Citizens of Humanity

INFLUENCER INITIATIVES

Over the past eleven years I have overseen countless influencer partnerships and activations across both the bridal and fashion industries inclusive of photoshoots, social media campaigns, product giftings, events and retreats. I have experience negotiating contracts, developing content strategies, ideating creative concepts and overseeing execution, as well as finalizing all pertinent cross-promotional partnership deliverables.

Sample Work:

• The Life Within

• Picnic in the Park

• Summer Solstice Retreat

• A Sparking New Year

• #ThatSummerFeeling Retreat

• Prosecco & Pickleball

• Margo & Me

• Whispers & Echoes